While preparing to the exhibition, exhibitor must pay attention to the following necessary points:

• To determine the goals and problems that are necessary to realize in an exhibition process
• budget planning (exhibitions area coasts, equipment coasts, coasts of work with visitors, remuneration of labour costs, etc)
• expo-places and kind of stands determination
• exhibitors selection
• planning of advertising and presentation events, actions, seminars holding during the time of exhibition
• coordination and instruction of company’s workers – worker’s goals and liabilities timetable. We advice you to solve the food questions, if is necessary living questions
• preparing of informative materials: the advertisement booklets, cards, prices. It would be better to divide polygraph’s productions for categories: not very expansive materials for distribution between occasional visitors and more expensive materials for visitors who shows a real interest and leaves their surname and a address
• summing up the exhibition’s results and activities

You may need a special transport for delivery of volumetric exhibits and you will have to control all route – from container to display stand.
Please, order transport in convenient time and don’t forget about delivery back.
On closing the exhibition, please, organize the transport and take away the exhibits by the end of exhibition. Take care about the cargos whem must be thoroughly made out and packed – it’s possible that you will need the exhibits for work or sale.
Don’t forget to cleary by timetable of exhibit’s delivery and export with exhibition’s executive beforehand, because for example the big equipments need more time to install and to fix. If the exhibition is held abroad you will need to take care about customs formalities, safe cargo transportation and if it is necessary, about trade permission.
Despite inviting the press, you should have photos of honorary guests & photos which are invited to use them in the publications.

It’s definitely that the more attractive the exhibits are, the sooner they will attract the visitors. The external exhibit’s view can be improved by situating them next to attractive thing or by situating them on a nice material (fur, velvet, shimmy). Fito-design also can be used. Stand’s light plays a great role. We advise you to determine, if the exhibits need to complementary insurance from any accidents (breaking, stealing).
Showing the exhibits in a real condition, showing the advertisement (but you must remember about exhibition’s equipments) and the ways of service’s demonstration are important preventative factor.
To organize stand’s cleaning. The dust and fingerprints will not decorate your stand. As usual, the organizers clean the passage, but you must take care about stand yourself, you must engage workers for cleaning it every day.

There are a lot of methods to attract the visitors. Tested advertisement methods and a few of fancy can be used. Here are the simple methods, which are tested by our experience and also are recommended by a lot of advertisement’s specialists:
- To make the invitation’s distribution by special clients on company’s stand.
- To move the souvenir talon or lottery talon by the invitation, or propose to take part in a lottery among the visitors.
- To order a sound advertisement in an exhibition publication’s service (don’t mix up with sound advertisement on a stand, which, as usual, disturbs other exhibitors).
- To give the advertisement in exhibition’s newspaper ( it is distributed free among exhibition visitors)
- To give the advertisement in official exhibition’s schedule: it’s distributed among branch specialists and exhibitors, also the schedule is used as a catalogue a long time after the exhibition.
- To invite the visitors to your stand on the exhibition entrance or distribute the invitations with not only number of stand, but with its view.
- To offer a hot tea (coffee), biscuits to the visitors.
- To make the products in presens of visitors.
- To hold a presentation of a new good, the seminar, the conference or press-conference with a famous branch specialists.
- To organize the competitions and the shows, reffered to the company or the exhibition.
- To demonstrate the models or exhibits in a moving.
- To take pictures of the valuable clients on the view of brand-emblems.
- To use the things with a brand-emblems as a souvenirs.
- To use the firm clothes or the clothes in the same style.